The Outdoor City Adventure Breaks

The Outdoor City... bringing young European travellers to Sheffield to enjoy short breaks that combine the best of our city and countryside.

Sheffield’s bid to VisitEngland’s Discover England Fund was successful and we’ve been awarded funding to create a new type of city break that allows outdoor enthusiasts to indulge their passion for adventure alongside the culture, community and nightlife of the city.

We want to enthuse new visitors about what Sheffield: The Outdoor City has to offer and attract visitors from Germany, Holland and Scandinavia.

We’ve been busy conducting research to inform our strategy and have learnt lots about our target markets: what they like, how they book and what interests them about The Outdoor City. Take a look at the video and research documents below to find out more:

We're working closely with Visit Britain, the national tourism agency, to develop The Outdoor City Adventure Breaks project. They have some fantastic business support resources which you can download in one hit or by individual chapter. Click on the links below to find out more:

Visit Britain's Taking England to the World - an inbound tourism toolkit is your introductory guide to developing and promoting your business in international markets.

Visit Britain's Digital Marketing Toolkit takes you through the basics of marketing, advertising and online booking, so you can make sure your digital marketing counts.


Register online today for the next Outdoor City Adventure Breaks stakeholder event where we'll reveal the latest consumer media commissioned specially for this project.

Be the first to see...
- video and images showcasing Sheffield’s unique proposition as The Outdoor City
- the new Outdoor City website and discover how to get your business listed
- the Brand Toolkit, providing the tools you need to raise your business profile as part of The Outdoor City

You'll also hear from an industry expert on how to make social media work for your business and have the chance to network with people from across Sheffield who are doing amazing things to attract visitors to The Outdoor City.

For information on our previous events, which included expert speakers from TripAdvisor and Airbnb, please click on the presentations below:

Project Launch Event Presentations April 2018

TripAdvisor: The Power of Ratings by Ross Murray July 2018

Project Update by Jason Freezer September 2018

Airbnb Experiences by Shona Marsh September 2018